INSIGHTS

Fresh thinking. Real stories.

At Powwow, we believe great events start with sharp thinking. Here you’ll find insights from our team on what’s shaping the world of B2B experiences—from event strategy and creativity to culture and impact.

No fluff. Just useful stuff.

Filter by
Why your next event needs a clear purpose before a theme
trubsl | 23 Apr 2026

Why your next event needs a clear purpose before a theme

Starting with "why" instead of "what" changes everything. We explore how purpose-led planning delivers better engagement and lasting impact.

Event Strategy Read More
Hybrid events: what actually works in 2026
trubsl | 18 Apr 2026

Hybrid events: what actually works in 2026

The tech has caught up, but the strategy still lags behind. Here's what we've learned from delivering hybrid formats that genuinely engage both audiences.

Event Strategy | Technology Read More
How to measure the real ROI of your corporate event
trubsl | 13 Apr 2026

How to measure the real ROI of your corporate event

Attendance figures only tell part of the story. We break down the metrics that actually matter and how to capture them.

Event Strategy Read More
Building team culture through shared experiences
trubsl | 08 Apr 2026

Building team culture through shared experiences

When people step outside their day jobs and into a well-crafted experience, something shifts. Here's how to design events that strengthen culture.

Culture Read More
The sustainable events playbook: practical steps that scale
trubsl | 03 Apr 2026

The sustainable events playbook: practical steps that scale

Sustainability isn't a nice-to-have anymore. We share the framework we use to reduce waste, choose better suppliers and measure what matters.

Sustainability Read More
What we learned from running a fully virtual AGM
trubsl | 29 Mar 2026

What we learned from running a fully virtual AGM

Going virtual wasn't about replicating the in-person experience. It was about reimagining participation. Here's what worked.

Technology Read More
The power of the unexpected: why creative risk pays off
trubsl | 24 Mar 2026

The power of the unexpected: why creative risk pays off

Safe events are forgettable events. We look at how bold creative choices lead to the moments people actually remember.

Culture | Event Strategy Read More
Designing for accessibility: beyond the basics
trubsl | 19 Mar 2026

Designing for accessibility: beyond the basics

Accessible design isn't a checkbox exercise. We share how building inclusion into the brief from day one creates better events for everyone.

Event Strategy | Sustainability Read More
From brief to brilliance: our approach to event strategy
trubsl | 14 Mar 2026

From brief to brilliance: our approach to event strategy

Every great event starts with a conversation. We walk through how we turn ambitions and objectives into experiences that deliver.

Event Strategy Read More
Tech that connects, not distracts: choosing the right tools
trubsl | 09 Mar 2026

Tech that connects, not distracts: choosing the right tools

Event tech should serve the experience, not steal the show. We look at the tools that genuinely improve engagement.

Technology Read More
Why supplier partnerships matter more than procurement
trubsl | 04 Mar 2026

Why supplier partnerships matter more than procurement

The best events are built on trust, not transactions. We explain why we invest in long-term supplier relationships.

Culture | Sustainability Read More
Internal comms events that people actually want to attend
trubsl | 27 Feb 2026

Internal comms events that people actually want to attend

Town halls don't have to be dreaded. Here's how to design internal communications events that inform, inspire and energise.

Culture | Event Strategy Read More