CASE STUDY

A high-stakes debut, delivered with precision

IFM Investors Forum
Private markets asset manager | Landing Forty Two, London

This was IFM Investors’ first major UK forum. It was a moment that would shape how the market perceived them and set the tone for what followed.

The brief was clear: create an experience that reflected IFM’s heritage, expertise and credibility, while speaking directly to a highly sophisticated audience of pension professionals, asset managers and C-suite leaders.

The structure of the day was deliberate. Thought leadership and panel discussions were carefully curated to demonstrate depth without overstatement. Networking was built into the programme, giving space for meaningful conversations without disrupting the momentum of the content. Every touchpoint from registration to catering, needed to feel considered.

Landing Forty Two provided the backdrop, but the real focus was on control and clarity. With a lean internal team and tight timelines, Powwow became an extension of IFM by coordinating venue, production and suppliers, introducing a bespoke event app to support engagement, and managing delegate logistics to ensure VIP arrivals felt seamless.

The detail mattered. From menu development to branding and filming for future campaigns, every element reinforced IFM’s positioning at a time of heightened government and investor attention.

The result was a confident first impression that established IFM’s UK presence and laid the groundwork for future engagement.